Friday, January 28, 2011

The Lomography Valentine’s Threesome

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Lomography have released special Valentine’s Day editions of the Diana Mini, Diana F+ and Fisheye 2 film cameras. The Diana Mini “Love Is In The Air” is the perfect companion if you want to give your date a retro-touch, Adam and Eve have turned their attentions to the medium format Diana F+ “Take My Heart”, and the Fisheye 2 “I Love You” will make your heart race. Possibly. The three new models are priced between £79 and £99 in the UK.

Lomography Press Release

The Lomographic Society Proudly Presents:

The Lomography Valentine’s Threesome

• Diana Mini “Love Is In The Air”: It’s heavenly design will take you onto cloud nine
• Diana F+ “Take My Heart”:  wrapped in a masterpiece and dedicated to the very first love story
• Fisheye 2 “I Love You”: The three sweetest words on the fishiest camera of all time

Spread your analogue love with one of our lovely Valentine’s Day cameras that make the perfect gift for the one, two or three you adore.

Diana Mini “Love Is In The Air”
Love is in the air and in your hands with this heavenly Diana Mini Clone! Let it take you onto cloud nine once you have given this baby-blue camera to your sweetheart. Fluffy clouds are hovering all over this camera to set free your creativity when you are taking photos of your loved ones. Fit 72 shots full of love on a regular 36 shots roll of film when using the half-frame format or make your Valentine the centre of your focus when using the square format. The Diana Mini Love Is In The Air is the perfect companion if you want to give your date a retro-touch.

Diana F+ “Take My Heart”
It was the very first love story ever – Adam and Eve and an annoying snake, but this should not turn down our romantic feelings. We connected this classic love story depicted by Lucas Cranach with a true analogue icon – the Diana F+. All wrapped up in this medieval masterpiece of symbolism it tempts you to pass it like an apple to your sweetheart to document your own personal Garden of Eden on medium format film. And the best thing about it – you won’t get kicked out of your personal paradise if you get tempted by this medium format beauty.

Fisheye 2 “I Love You”
Three words that can change your world, make your heart race and catapult you in a pleasant state of happiness: I love you. What a better way to tell these words to your loved one than doing it with this unique Fisheye 2 model. All tinted in red and white, it says it all…nor more words necessary, just actions to follow. Besides its expressive design the Fisheye 2 I Love You enables you to see your sweetie in an unbelievable 170° angle. Go for some Fisheye-love with this unique Valentine’s model!

Techincal details

Diana Mini “Love Is In The Air”
• Film Type: 35 mm film
• Lens: 24mm (30mm equivalent on 24x36, 35mm equivalent on 24x17)
• Diagonal View Angles: 70°, 62°
• Focusing: 0.6m ~ inf.
• Frame Format: 24mm x 24mm & 24mm x 17mm (select on body)
• Shutter Speed: 1/60, Bulb (N, B)
• Aperture: f8, f11 (cloudy, sunny)
• Flash Attachment: via Diana Flash Plug
• View Finder: Built in
• Film Counter Type: frame accumulate type
• Multi-exposure: yes
• Film stopping: yes
• Cable Release: yes
• Tripod Mount: yes
• Dimension: 70mm x 101mm x 60mm
• Retail price: £99

Diana F+ “Take My Heart”
• Film format: 120
• Size: 5” x 3.75” x 3” (12.5cm x 9.5cm x 7.6cm)
• Variable shutter (daytime & “B” for unlimited long exposures)
• 12-shot (5.2x5.2cm), 16-shot (4.2x4.2cm), and endless Panorama (4.6x4.6cm) formats
• Removable lens for super-wide-angle pinhole shots
• Reail Price: £89

Fisheye 2 “I Love You”
• Size: 4.25” (10.5cm) x 2.5” (6cm) x 2.5” (6cm)
• Weight: 0.5lb (0.23kg)
• Format: all 35mm (color negative, slide, b&w)
• Field of Vision: 170 degrees
• Approximate focal length: 10mm
• Fixed aperture: f/8
• Shutter speeds: 1/100, “B“
• Flashes: Standard hotshoe & built-in flash (powered by one “AA“ battery)
• Multiple Exposure switch for unlimited shots on 1 frame
• Film can be processed at any 35mm lab
• Retail price: £79

What the hell is Lomography?
http://www.lomography.com/about
We, the Lomographic Society International, are a globally active organization dedicated to experimental and creative analogue snapshot photography. Lomographic pictures are moment-catchers; characterized by vibrant colours, shadowy framing, surprise effects and spontaneity. Boasting over one million members across the world, we seek to document the incredible planet around us in a never-ending stream of images. The Lomo LC-A+ camera was the first member of the huge Lomographic analogue camera family. It confidently takes a seat at the dinner table alongside our other innovative and quirky Lomographic products – the Sprocket Rocket, the Spinner 360°, Diana Mini, Diana F+, Lomo Lubitel 166+, Fisheye camera, the Colorsplash camera, the Supersampler, Horizon, Pop 9, Actionsampler, Holga as well as many other bags, lenses and accessories, books and stationery.

The Future is Analogue!

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