Thursday, January 6, 2011

Olympus SP-610UZ

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The Olympus SP-610UZ is a new ultra-zoom digital camera. Sporting a 22x, 28mm-616mm zoom lens, the SP610UZ features a 14 megapixel sensor, 720p HD Movie recording, 3 inch LCD screen, Dual Image Stabilisation, and Eye-Fi Card compatibility. The Olympus SP-610UZ is available in black for £180 / €189 from February 2011.

Olympus UK Press Release

Powerful 22x wide zoom for big performance in a go-anywhere compact

New all-in-one ultra zoom SP-610UZ compact marks ten years of groundbreaking SP Series

Hamburg, 6 January 2011 – Olympus announces the launch of a striking new addition to the powerful and versatile ultra zoom compacts of the SP Series: the SP-610UZ. This sophisticated camera is packed with quality specs and makes the perfect companion for anyone who wants to take challenging, high precision images. Although it’s compact in size, Olympus hasn’t compromised on the optical zoom that stretches to a remarkable 22x (28mm-616mm*). The SP-610UZ stays true to the SP pedigree – compact cameras that offer ultra-powerful zoom performance and impressive image quality, now enhanced by 3D shooting and wireless Eye-Fi card compatibility. The price is uncompromisingly competitive, too. The SP-610UZ is available in black for around £180 from February 2011. 

The benchmark in ultra zoom compacts
Olympus continues to set the standard for all-in-one compacts and the new   SP-610UZ is no different, delivering the SP Series’ celebrated strength: sophisticated, long-zoom, go-anywhere photography. The SP-610UZ packs fun features and superb image quality into its compact body – with Eye-Fi card compatibility (for automatic wireless photo transfer and sharing via a PC or website), one-touch HD movie recording and eight Magic Filters, including new Watercolour and Sparkle. Most of the filters are available for both movies and stills – a first in this category. With optional 3D shooting giving images a striking sense of depth, from macros to landscapes, it all adds up to an unusually versatile camera.

Extreme close-ups, wide-angle panoramas
The SP-610UZ leaves the competition in its wake with advanced features and specifications that deliver superlative image quality and a variety of special effects. The 22x wide optical zoom means users can put more into the frame and get closer to the action. Olympus’ TruePic III+ image processor, 14 Megapixels and Dual Image Stabilisation ensure high-resolution, virtually blur-free images with ideal colour and low noise.

In-Camera Panorama, Pet Detection, Advanced Face Detection and AF Tracking are just some of the automatic features that make it easy to capture images and movies hassle-free. And with the three inch LCD, framing and reviewing shots is likewise a breeze.

Uncompromised quality, affordable price
Given that the SP-610UZ also features a built-in flash, In-camera manual, [ib] software, Photo Surfing and SD card compatibility**, just as remarkable as the 22x zoom is its price tag. It is available for €189, from February 2011.

SP-610UP outstanding features:

Image Quality:
• 22x wide angle optical zoom (28-616mm*) for superb close-ups and group shots
• TruePic III+ image processor for ideal colour reproduction and low noise
• 720p HD Movie with sound for capturing movies in excellent quality
• 14 Megapixels for high-quality full-size movies, stills and prints
• Dual Image Stabilisation for reducing blur with fast-moving shots

Usability:
• Eye-Fi Card compatibility for automatic wireless uploading of images to a website or PC
• 3” 230,000 dot colour LCD for easily framing, reviewing and sharing shots
• Pet Detection Mode for automatically capturing dog’s or cat’s faces when they look at the camera
• Advanced Face Detection and Shadow Adjustment Technology for capturing people’s faces just as you want them
• Intelligent Auto Mode (i-Auto) and AF Tracking for easy setting and focussing
• Beauty Mode for hiding unwanted blemishes
• Scene Mode for automatic settings that suit specific conditions (e.g., Landscape, Night)
• Easy-to-use Live Wheel feature menu for quick selection of modes and settings

Creativity & Flexibility:
• 3D photo shooting mode for HD movies and stills
• Magic Filters for adding creative effects to HD movies and/or stills: Punk, Pop Art, Pin Hole, Drawing, Fish Eye (photos only), Soft Focus, plus new Sparkle (photos only) and Watercolour

Other key features
• Photo surfing and [ib] software for browsing, organising and viewing images by person, place, location or event
• HDMI TV interface for easy camera operation during playback via the TV remote
• In-camera Panorama for quick and easy panorama shots
• SDHC and SDXC memory card compatible**
• Built-in flash
• In-camera manual
• USB charging

* 35mm camera equivalent.
** SD is a trademark of SD Card Association.

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